YouPorn Foresights – The Future (is) Now

Introducing YouPorn Foresights where we use our best in the industry AI to predict what users will be searching for this year. What does this mean exactly? It means that our data science and machine learning teams trained a recurrent neural network to look at our search trends, and have provided us with the top searches that will apparently come to define 2018!

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YouPorn Hetersexual User Preferences

2018 Heterosexual Porn Preferences

In a recent survey, we learned a bit more about what our self-identified, heterosexual users interests were in porn. The results were interesting, so naturally we wanted to talk about it!

39% of our heterosexual female users reported watching same-sex porn—where participants are only female— whereas just 24% of our heterosexual male users indicated that they watch male-on-male content on YouPorn. These same sex scenes seem to be more fun for our users than watching people (go) solo: only 16% of female users preferred watching male solo shows and 21% preferred watching female solo shows. The male users proved to be even less inclined to watch male solo shows, with only 7% of male users reporting they watch them. They do however like the solo female shows with 26% of male users having answered that this is content that they watch on YouPorn.

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Top Searches 2017

We thought that it was a good time to share some numbers with our YouPorn users, and so we have taken a closer look at what you have been searching for in 2017. To begin, users consisted of 28.46% women and 71.54% men on YouPorn. The top searched term on the site this past year was ‘Milf’ and the second most popular searched term was ‘Massage’, with ‘Lesbian’ landing as the third most searched term. ‘Milf’ increased in searches from last year by 11% and ‘Massage’ searches increased by 8% since 2016.

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Gaze into the Data

Gaze into the Data: Overwatch Leagues Impact On YouPorn

It has been two weeks since the beginning of the very first ‘Overwatch League’, which if you do not already know is the first global E-sports league to exist, from the creators of World of Warcraft and Hearthstone. As well as the first in E-sports to have teams from actual cities like London (Spitfire), Shanghai (Dragons) and Los Angeles, (Valiant AND Gladiators…two teams!) Overwatch mixes real sports and E-sports creating the perfect combination of IRL and URL action for viewers and gamers. However, for those wanting to participate in a more hands-on way, you will need to pay around $20,000,000 to get a spot in the league, which is a lot more zeros than the premium subscription we offer. Anyways, we looked at how the launch of the Overwatch League affected traffic to our site, and the numbers proved that you are as into this as we are.

Since Overwatch first came out in 2016, it has consistently been one of the top twenty most popular term searches on our site. The numbers show that there was a 26% increase in Overwatch related searches beginning on Day 1. On a daily basis, the overall searches for Overwatch increased by an impressive 31% by Day 2 and made for a great start to the league.

It is no surprise that for first game of the league, which was ‘San Francisco Shock’ vs. ‘Los Angeles Valiant’ (0-4), visits to the site decreased by 9% for one highly anticipated hour. During the second game of the league with LA’s second team, ‘Gladiators’ against ‘Shanghai Dragons’ (0-4) people were still interested with a decrease of 6% in traffic to YouPorn. By the third and very close game between ‘Dallas Fuel’ and ‘Seoul Dynasty’ (1-2) caused a slightly less, but still significant 4% decrease in visits to the site.

On Day 2 of Overwatch League, more people were occupied by the second game ‘Philadelphia Fusion’ vs. ‘Houston Outlaws’ (3-2) receiving an 8% decrease in searches, only 1% less than the first game of Stage 1. The third game of the day still had the viewers’ attention, watching ‘New York Excelsior’ beat ‘Boston Uprising’ by two. It would have been an all-American day for the league if ‘London Spitfire’ had not beat ‘Florida Mayhem’ in the first game, making for a 5% decrease in traffic.

Day 3 proved to be a good day for the American teams but provided less of a distraction from our site. The biggest decrease for the day being 5% for the ‘Los Angeles Valiant’ vs. ‘Dallas Fuel’ game (3-0) at 8 pm EST. Day three, game two affected traffic to our site the least for Overwatch League with a 3% decrease (‘Florida Mayhem’ vs. ‘Boston Uprising’ 0-4). The third game where ‘San Francisco Shock’ beat ‘Shanghai Dragons’ made for a 4% decrease in traffic to the site.

By Day 4 the viewers were a little bit busier than during previous games, with the biggest decrease being 3% for the first game ‘London Spitfire’ vs. ‘Philadelphia Fusion’. ‘New York Excelsior’ vs. ‘Houston Outlaws’ (3-1) only caused a 1% decrease in traffic to the site, however it is worth keeping in mind that this game was at 3:45 pm EST on a Saturday. ‘Seoul Dynasty’ vs. ‘Los Angeles Gladiators’ (4-0) managed to cause a bit more of a decrease in traffic, with a 1.5% dip.

We are excited to find out who will win and be the first Overwatch League champions, receiving a trophy and a cool $1 million USD bonus. Of course, we are also curious to see how you celebrate and will be keeping an eye on visits to the site before, during and after.

 

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Making YouPorn just for You

Making YouPorn just for YOU

As a software product, porn is fascinating. A common refrain among tech companies is to “make something people want”. In the case of porn, it’s “make something people want” to masturbate to, which leads to all kinds of user experience and design challenges, among many other complexities rooted deep in human sexuality. In a recent user survey we learned that while they obviously want porn, it’s not clear that we’re solving the right problems for our users.

 

30% of current users can’t find content they like.

60% of negative feedback was related to the content.

 

We don’t want to presume what you might like. Our primary goal is to help you find the best possible content for you, quickly and consistently. To do this we are launching a curated video series and smarter personalization features, and have refreshed the design of the site and logo.

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Thanks for the support, Howard Stern!

Thanks Howard for being a long time fan and supporter of YouPorn!

Check out his appearance on Jimmy Kimmel Live below:

YouPorn is definitely a great way to spend an evening!

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Mother’s Day Searches 2017

Every year, on the second Sunday of May, people gather together to celebrate moms. Some go for brunch, others buy her a gift to show their appreciation. Then there are those that prefer to visit YouPorn and show their appreciation for all moms. We teamed up with Mass Appeal to see how the holiday affected searches and traffic on the site.

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YouPorn Users Turn to Mario Kart 8 Deluxe

Last Friday, April 28,  Nintendo released Mario Kart 8 Deluxe for Switch. Poised to be the next must-have switch game, we took to the site to see if viewing habits among our “gamer” affinity changed after Friday’s release. Already the fastest selling game in the history of the series, let’s see the affect it had on our site.

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What Women Really Want When it Comes to Porn; a YouPorn Survey

With the explosion of social media nothing seems to be off limits nowadays.  Live video stories and risqué photos can be shared in an instant. Thoughts and opinions on any matter can be shared with millions in the form of a 140 character tweet. One thing that is being discussed more and more on these platforms, is porn. Everybody watches it and more people are opening up and joking about the topic, including women.Read More

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1, 2, SWITCH!

Nintendo recently launched their newest, highly anticipated console, the Nintendo Switch. And just last Friday, millions of people (thanks to the magic of pre-order) finally got their hands on a Switch device. If there’s one thing we know about YouPorn viewers, it’s that they love their video games as much as they love their porn. However, to the dismay of many YouPorn viewers, the Switch launched without a web browser- so while millions of YP viewers turned to the site in search of some Nintendo-related-relief, others fell of the face of the earth for the weekend to test drive the Switch. We teamed up with Mass Appeal and here’s what we found.

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